Users will soon have a new feature that enables them to reduce the quantity of AI-created videos appearing in their feeds. This step comes as the company disclosed that it currently hosts more than 1 billion AI-generated clips.
Testing and Rollout
This change is in a pilot phase over the coming weeks before a global rollout. This shift comes amid a increase in AI content, fueled by new content generation software.
The Broader AI Trend
Studies have shown that almost a tenth of the quickest rising channels on a competing service primarily display clips produced artificially. A considerable share of this output is classified as “AI slop”, a label for inferior, factory-style content that is often illogical or dreamlike.
“We know from our community that many people enjoy content produced via AI tools, ranging from AI artwork to educational videos, and we aim to give people the option to adjust the amount of that, depending on their own choices,” said a company executive.
Scale of AI Content
TikTok announced that there are currently 1.3bn videos on its service labeled as made with AI. Collectively, more than 100 m media items are added to the app each day, making AI-generated material a relatively small percentage of its overall inventory.
How to Adjust Settings
Members will be able to reduce or increase the volume of artificial media they see by opening the topic control setting in the application and choosing AI-made media. Additional categories that currently be controlled under the setting include news, clothing, beauty, and choreography.
Platform Guidelines
The platform’s rules mandate users to label lifelike artificially created content, and it forbids malicious deepfakes of celebrities or critical incidents. Any believable artificial content that is not labeled can be removed under its community policies.
Additionally, the app will now add an artificially created watermark to content created with its own AI tools, or identified by an cross-platform project for recognizing AI-generated material. This action is aimed to help prevent users from seeking to bypass the labeling process.
Responsible AI Funding
TikTok is furthermore launching a $2 million awareness program for professionals and institutions to develop informative material about responsible artificial intelligence. This initiative will benefit educational bodies focused on educating programming and robotics.
Platform Protection
TikTok has supported its moderation strategy, following controversy over intentions to cut jobs for numerous review team members in the UK. TikTok is set to eliminate a significant number of roles in its trust and safety team in London, with trade unions and digital protection specialists raising concerns that humans are being replaced by AI moderation.
A company official explained that human moderation would remain essential, but automated tools can shield workers by eliminating the most harmful content ahead of it gets reviewed by staff. The platform announced a 76% decrease in explicit and harmful content reviewed by content reviewers over the previous year due to reliance on its AI tools.
It is vital to balance people and machines to maintain a secure environment,” the executive stated. “We’ll have humans as integral to the approach, but we also think it’s extremely critical to limit contact with dangerous material as quickly as possible, which is why a significant AI assistance is really helping us work at speed.”
